About Spark Cards and The Soft Ambition Self-Coaching Workbooks

Hey there,

Tell me if this sounds like you...

I bet if you had to choose, it would be real-talk over small-talk everytime. 

You like to understand yourself and know why you do what you do - and why other people do what they do, as much as that's possible!

When something doesn't make sense, it drives you crazy. You crave resolution and want to break out of thinking ruts that make you feel stuck.

I know because this is true for me too.

I'm Annie - and this is exactly why I created these tools for getting to know yourself better. Spark Cards and The Soft Ambition Self-Coaching Workbooks give you structure for exploring and understanding yourself, at your own pace. 

They are perfect for people like us. 

In my my own life and in my work doing coaching and strategy with business-owners, I've seen that finding new perspectives can change everything. 


Spark Cards tap into the subconscious part of your brain to help you see things differently.

Your brain's job is to make sense of things for you, right?

Well, the images and questions in the Spark Card deck combine in new ways everytime to encourage your brain to pull from what it already knows and actually reach for new ideas to complete the picture and find resolution.

This is a powerful self-coaching tool you can use on your own with a journal, talking with a friend, around the dinner table - and also with your own coach.

If you're a coach, you can use these cards with your clients and to make your coaching sessions even more powerful! (We'll even gift-wrap it if you want to send Spark Cards as a welcome present for new clients!)


The Soft Ambition Self-Coaching Workbooks are designed to feel like a coaching conversation with me - where I gently challenge you to go deeper, discover, and own what feels easeful for you. The prompts and questions in the workbooks help you get clear on what is true for you, so you can make deliberate choices that align with your personal, values, unique rhythms, and desired impact.

There are 4 seasons of the Soft Ambition Self-Coaching Workbooks because I believe tapping into the unique energy of each season is a helpful way to do this work. 

SPRING - The spring edition aligns with this season of emerging and is focused on coming out of the darkness and nurturing what is growing inside of you and coming into being as the days become longer and warmer.

SUMMER - The Summer edition aligns with the more activated, outward energy of longer days and sunny skies. Tune in to where you are investing your energy and make deliberate choices about acting on your priorities and doing what really matters to you.

AUTUMN -  The Autumn edition aligns with pivoting away from the activity of summer and discerning what is ready to be released. The energy of this quieter season is about circling inward, feathering your nest in preparation for winter, and deliberately choosing what feels supportive to you. 

WINTER - The winter edition aligns with the cozy energy of this quiet season. It is focused on going inward, slowing down, healing, allowing, and restoring. In winter, we gather ourselves close, rest and renew, and incubate ideas and new creations.


When you know yourself well, you experience an inner-freedom. It comes from trusting your perspectives, your instincts, and timing. There is an ease and clarity that you bring with you into everything that you do.

I'm so excited to share these fun and transformative tools with you! Please feel free to reach out anytime you have any questions!




Check out my YouTube channel for free trainings and more!